Setting a marketing budget – something that is too often overlooked but vital to your success. Know how much you can afford to spend, and how much return on this investment you need to achieve

Who are you and how do you want to be perceived? With the assistance of a graphic designer we will help you develop and design a name and custom logo.

3 of 12 videos available on the ACG Consult DVD

Graphic Design

With assistance of a graphic designer we will help you with appointment and business cards, letterhead, envelopes, menu of services and promotional materials.

A good website is instrumental in today’s marketplace. With the help of our website partners we will advise you on all aspects of web development, e-commerce, e-newsletters and email blast campaigns.

In some cases it desirable to leverage media exposure to build name recognition in your market. With our media partners we can help you produce quality broadcast campaigns that are personalized for you. : TV, radio, newspaper, magazine, billboard, etc. - do you need to compete in these venues? What is the cost? What is your competition doing?

Internal marketing: on-hold messaging, loop DVDs, in-house signage, e-mail, public relations, gift cards, maximizing current client/patient database, newsletters, etc – when done correctly, your internal marketing is not only much less expensive but also more effective than traditional marketing.

Patient seminars, educational forums, referral programs, corporate partnerships, etc. – often called “sweat” marketing, this area can be your most effective manner of getting new clients in our door.

Bad marketing does nothing but cost you money. We’ll share with you common mistakes that can cripple a young business.

A “must do”! If you don’t know how each dollar you spend in marketing is performing, the money is being wasted.

We had over 500 people attend our Grand Opening. We did over $50,000 in five hours. Let us show you how to make your Grand Opening more than a meet and greet. We have a proven plan to maximize your event and create positive “buzz” in your community.

Getting patients in the door is the most critical thing you will do. You need to create awareness in your community. We have a very unique way of doing this. We will show you to maximize your public awareness.

It is important to track all of your marketing expenses and be sure that you spending your marketing budget only on the most cost-effective campaigns. Knowing your cost per lead and value per sale is essential to any marketing professional. We will show you how to do this.